Beauty & Cosmetics

From Manual Toil to Content Velocity: 243% Growth for L'Oreal

243%

Output Increase

1764

Videos per Month

About

L’Oréal is the world’s largest beauty company, offering haircare, skincare, makeup, and fragrance brands across every price tier and region globally. L’Oréal creates beauty for people everywhere through a portfolio of global brands and innovations in cosmetics, dermatological skincare, haircare, and fragrance.

Industry

Beauty & Cosmetics

Company size

94,000 – 95,000 employees

Founded

1909

The Human Challenge

Drowning in Demand

L'Oreal's Consumer Product Division (Garnier, Maybelline, L'Oreal Paris) faced an urgent need: drastically increasing TikTok content volume without compromising quality. The existing workflow was fragmented and heavily reliant on manual editing. They were producing 514 videos a month, but the platform demanded more.

Drowning in Demand

L'Oreal's Consumer Product Division (Garnier, Maybelline, L'Oreal Paris) faced an urgent need: drastically increasing TikTok content volume without compromising quality. The existing workflow was fragmented and heavily reliant on manual editing. They were producing 514 videos a month, but the platform demanded more.

The FRnD Approach

Video Stitching Generator

We implemented FRnD Video Stitcher, utilizing our proprietary "Stitching Gen" technology. Not to replace the creators, but to give them superpowers: a "Content Factory" overhaul.

  • Strategic Content Capsules: Organizing content by funnel stages (Awareness, Engagement).

  • Template Frameworks: Pre-defined structures for Hooks, USPs, and CTAs.

  • Mastershot Production: Creating a library of high-quality assets pre-tagged for AI assembly.

The AI takes these ingredients and "stitches" them together based on predefined strategic templates, handling text, music, and voiceovers instantly.

Video Stitching Generator

We implemented FRnD Video Stitcher, utilizing our proprietary "Stitching Gen" technology. Not to replace the creators, but to give them superpowers: a "Content Factory" overhaul.

  • Strategic Content Capsules: Organizing content by funnel stages (Awareness, Engagement).

  • Template Frameworks: Pre-defined structures for Hooks, USPs, and CTAs.

  • Mastershot Production: Creating a library of high-quality assets pre-tagged for AI assembly.

The AI takes these ingredients and "stitches" them together based on predefined strategic templates, handling text, music, and voiceovers instantly.

Result

Creator's new superpower

Within four months, production skyrocketed from 514 to 1,764 videos per month. We achieved a 67.29% reduction in cost per content (from Rp 1.3 million to under Rp 385k).

Most importantly, this technology became "invisible" to the team—it empowered them to focus on creative strategy while the AI handled the heavy lifting of versioning.

Creator's new superpower

Within four months, production skyrocketed from 514 to 1,764 videos per month. We achieved a 67.29% reduction in cost per content (from Rp 1.3 million to under Rp 385k).

Most importantly, this technology became "invisible" to the team—it empowered them to focus on creative strategy while the AI handled the heavy lifting of versioning.