Telecommunications

How Telkomsel Accelerates Daily Decision-Making With FRnD

90%

Reduction in manual reporting time

Daily

Automated Narratives

About

Telkomsel connects more than 160 million customers across Indonesia with reliable mobile, home internet, and digital services, backed by Telkom Indonesia and Singtel.​ Telkomsel serves consumers, households, and businesses across Indonesia, from major cities to remote regions, through prepaid and postpaid mobile, home broadband, and converged packages. As part of Telkom Indonesia’s consumer arm, Telkomsel also integrates IndiHome to offer fixed broadband and home services in a single ecosystem.

Industry

Telecommunications

Company size

6,000 employees

Founded

1995

The Human Challenge

Drowning in Data, Starving for Signal

Imagine managing a digital ecosystem that touches millions of lives daily. The team at Telkomsel wasn't lacking data—they were drowning in it. Brilliant strategists were spending their days buried in spreadsheets, trying to find a signal in the noise. signals.

Drowning in Data, Starving for Signal

Imagine managing a digital ecosystem that touches millions of lives daily. The team at Telkomsel wasn't lacking data—they were drowning in it. Brilliant strategists were spending their days buried in spreadsheets, trying to find a signal in the noise. signals.

The FRnD Approach

Unified Intelligence Dashboard

FRnD integrates directly with Telkomsel’s performance dashboards and transforms raw data into daily strategic intelligence. We didn't just build a dashboard; we built a companion. No spreadsheets. No manual analysis.

FRnD automatically delivers:

  • Unified cross-channel performance narratives

  • Daily KPI interpretation + context

  • Immediate risks, anomalies, and optimization opportunities

  • Clear “why it happened” and “what to do next”

Unified Intelligence Dashboard

FRnD integrates directly with Telkomsel’s performance dashboards and transforms raw data into daily strategic intelligence. We didn't just build a dashboard; we built a companion. No spreadsheets. No manual analysis.

FRnD automatically delivers:

  • Unified cross-channel performance narratives

  • Daily KPI interpretation + context

  • Immediate risks, anomalies, and optimization opportunities

  • Clear “why it happened” and “what to do next”